Intent IQ Website Privacy Policy

Last Updated:   January 16, 2025

Privacy Policy

Intent IQ (“we”, “our”, or “us”) is a New York-based interactive advertising technology company, and it is our firm policy to respect the privacy of anyone that visits this website. To better protect your privacy, we provide this website privacy policy explaining our information practices. This privacy policy covers the information we collect on this website, which is designed to provide information to potential business partners.

If you want to understand how our technology works, how we collect information through Intent IQ technology, how we use and disclose such information to serve you ads that are relevant to your interests, and how to opt out of seeing targeted ads from Intent IQ, please see our Technology Privacy Policy .

For more information about how users with disabilities can access this privacy policy in an alternative format, please contact us at privacy@intentiq.com.

Users in certain U.S. States, the European Economic Area, Switzerland and United Kingdom have certain additional rights under applicable laws.  Please see ADDITIONAL U.S. STATE PRIVACY RIGHTS and EUROPEAN PRIVACY RIGHTS sections below.

BY USING OR ACCESSING THE WEBSITE, YOU AGREE TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH OUR POLICIES OR PRACTICES, YOU SHOULD NOT USE OR ACCESS THE WEBSITE OR PROVIDE US WITH ANY PERSONAL INFORMATION.

What kind of information do we collect on this website?

Intent IQ clients are businesses, not individual consumers. As a result, this website is designed to provide information to, and in some instances, collect personal information from our business partners and prospective business partners who request information or services from us. “Personal information” is information that directly or indirectly identifies, relates to, describes, or can be associated with a specific person.  Data that has been deidentified or that otherwise cannot reasonably be related back to a specific person is not considered personal information. The precise definition of personal information may vary depending on your place of residence, but we take the same general approach to protecting your privacy, subject to any additional measures that may be required by applicable laws. Information about our data collection during the prior 12 months is further described below.

How do we collect your personal information?

• Information collected from you:Intent IQ collects contact information on this website when visitors voluntarily provide such information. For example, visitors may choose to provide us with their contact information while corresponding with us via email, or via a web form located on this website. It is not necessary to provide any personal information on our website.
• Automatically collected information: When you visit the website, we or third parties we work with may automatically collect certain information using technologies such as cookies and other tracking technologies described below.

How do we use your personal information?

We collect and use personal information for the following purposes:

• To communicate with you and provide our services, which may include:

• Operating the website, and providing you with any specific services that you have requested;
• Responding to your direct inquiries, requests, issues or feedback, and providing customer service;
• Adding you to our mailing lists and sending you emails from time to time;
• Delivering advertising messages to you while on other services;

• For analytics and personalization, which may include:

• Identifying trends and making inferences about you and your interactions with us or our affiliates or our business partners;
• Conducting research and analytics to improve our services and product offerings or those of our affiliates and business partners;
• Understanding how you interact with the website, advertisements, and communications with you to determine which of our products or services are the most popular;
• Personalizing your experience to save you time when you visit the website and to customize the marketing and advertising that we show you;
• Better understanding our customers’ needs;
• Providing personalized recommendations about our products and services;

• For security and fraud prevention, which may include:

• Helping maintain the safety, security, and integrity of the website, databases and other technology assets, and business;
• Internal research; technological development and demonstration; and improving, upgrading, or enhancing the website;
• Detecting security incidents; protecting against malicious, deceptive, fraudulent, or illegal activity; and prosecuting those responsible for that activity;
• Investigating suspected fraud, harassment, or other violations of any law, rule, or regulation, or the policies for the website;

• To comply with legal obligations, which may include:

• Compliance with legal or regulatory obligations, establishing or exercising our rights, and to defending against a legal claim;
• Responding to law enforcement requests and as required by applicable law, court order, legal process, or governmental regulation;
• Acting in connection with a bankruptcy proceeding or the sale, merger, or change of control of Intent IQ or the division responsible for the services with which your information is associated;

• To support core business functions, which may include:

• Maintaining records related to business process management, loss and fraud prevention, and to collect amounts owing to us;
• Providing and provide and maintaining the functionality of the website, including identifying and repairing errors or problems; and

• For any additional purposes that you specifically consent to.

How do we disclose or share your personal information?

In addition to using your personal information ourselves for the reasons stated above (and as otherwise mentioned in this privacy policy), we may disclose your personal information to other affiliates and entities in the following instances:

• Service Providers: We may share your personal information with third-party service providers who may use your information to provide us with services. These service providers may have access to personal information that is necessary to perform their functions, but they are only permitted to do so in connection with performing services for us. They are not authorized by us to use the information for their own benefit.

• Corporate Affiliates: We may share personal information with our corporate affiliates and subsidiaries, who process personal information on our behalf, where necessary to provide a product or service that you have requested, or in other circumstances with your consent or as permitted or required by law.

• Legal Compliance and to Defend Our Rights: We may disclose personal information and other information as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to protect our operations or those of any of our affiliates; (e) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; and (f) to allow us to pursue available remedies or limit the damages that we may sustain.

• Business Transfers: We may share your personal information and other information with third parties in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the assets of the Intent IQ, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which the assets transferred may include information about the users of our website.

• Non-Personal Information: We may share non-personal information with unaffiliated third parties, such as business and advertising partners, manufacturers, distributors, and retailers, to improve and enhance your experience using the website, and for our own market research activities. We publicly commit to maintain and use the information in de-identified or aggregate form, and not to attempt to re-identify the information.

Please note that if you specifically consent to additional uses of your personal information, we may use your personal information in a manner consistent with that consent.

COOKIES

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this website. Unless we know you are located in a state with a State Privacy Law (as discussed below), we may use data collected on this website to serve you with targeted advertisements on third party services.  Cookies are dropped by third party analytics providers we use, such as Google and LinkedIn, as well as the Intent IQ technology. For information about Google please see https://www.google.com/policies/privacy/partners. To opt-out of Google Analytics, please copy and paste “tools.google.com/dlpage/gaoptout” into your browser and download the Google Analytics opt-out browser add-on. For information about LinkedIn’s privacy practices, please see https://www.linkedin.com/legal/privacy-policy.

What types of security procedures are in place?

The security of your information is very important to us. Intent IQ follows generally accepted industry standards to protect your personal information. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

If you have any questions about security on our website, please contact us at privacy@intentiq.com.

How does Intent IQ retain your data?

We will retain your personal information for as long as your inquiry is active or as needed with respect to the website, and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your information, we may continue to retain and use anonymous or aggregate data, or any other data that constitutes non-personal information. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.

YOUR CHOICES

How do I opt-out from receiving promotional messages from Intent IQ?

We may send out periodic promotional and informational emails. If you receive an unwanted email from us, you can simply unsubscribe from future messages in accordance with our standard unsubscribe process (such as by using the unsubscribe link included in an email), or reply and ask not to receive future emails or send an email to privacy@intentiq.com and request that your email address not be retained.

Cookies and tracking technologies

If you would like to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, including those used for targeted advertising, please refer to and adjust your web browser preferences. Further information on cookies is available at www.allaboutcookies.org. By deleting our cookies or disabling future cookies, you may not be able to access certain areas or features of our website or some of its functionality may be affected.

Note that cookie-based opt-outs must be performed on each device and browser that you wish to have opted out. For example, if you have opted out on your device browser, that opt-out will not be effective on your mobile device. Additionally, if you opt out on one of your devices, that opt out may not be effective on all of your devices. However, please be advised that cookie-based opt-outs are not effective on some mobile services.

Other important information

This website contains links to other websites. We do not endorse the content or privacy policies of those websites, and encourage you to read the privacy policies of any website you visit.

This website is intended for users ages 18 and over, and we do not knowingly collect personal information from children under the age of 18. When we become aware that personal information (or other information that is protected under applicable law) from a child under 18 has been collected, we will use all reasonable efforts to delete such information from our databases. If you believe we might have any personal information from or about a child under 18, please email us at privacy@intentiq.com.

If you have submitted personal information to Intent IQ via email and would like that information to be removed from our database, please send an email to privacy@intentiq.com and request that your information be removed.

UNITED STATES OF AMERICA

Our servers are maintained in the United States of America. By using the website, you freely and specifically give us your consent to export your personally identifiable information to the USA. You understand that data stored in the USA may be subject to lawful requests by the courts or law enforcement authorities in the USA.

Changes to this policy

If we decide to change our privacy policy, we will post those changes to this privacy policy and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. Any updated version of this privacy policy will be effective immediately upon posting unless otherwise specified. Your continued use of this website after the effective date of the revised privacy policy will constitute your consent to those changes. However, we will not, without your consent, use your personal information in a manner materially different from what was stated at the time your personal information was collected. We encourage you to periodically review the website for the latest information on our privacy practices.

How can I learn more about Intent IQ’ Privacy Practices?
You may contact Intent IQ with any questions or concerns you may have at:
E-mail: privacy@intentiq.com

ADDITIONAL U.S. STATE PRIVACY RIGHTS

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, New Hampshire, Delaware, Iowa, Nebraska, New Jersey, Tennessee, Minnesota, Maryland, or another U.S. state that has similar privacy legislation (collectively, “Covered States”), you may have specific rights regarding your personal information under: the California Consumer Privacy Act (“CCPA”), Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, Texas Data Privacy and Security Act, Oregon Consumer Privacy Act, Montana Consumer Data Privacy Act, New Hampshire Data Privacy Act, Delaware Personal Data Privacy Act, Iowa Consumer Data Protection Act, Nebraska Data Privacy Act, New Jersey Data Protection Act, Tennessee Information Protection Act, Minnesota Consumer Data Privacy Act, Maryland Online Data Privacy Act and other applicable laws (collectively, “State Privacy Laws”). This section describes the rights that consumers of Covered States have and explains how to exercise those rights. To be clear, these rights are granted only to the extent that you are considered a consumer of a Covered State and we are acting as a “controller” or “business” (as applicable) under State Privacy Laws with respect to your personal information.

The categories of personal information we process, our purposes for processing your personal information, the categories of personal information that we share with third parties, and the categories of third parties with whom we share it are set forth in the terms of the Privacy Policy above.

In addition to the rights set forth in our Privacy Policy, State Privacy Laws may, depending on your state of residence, provide you with the following rights:

• Right to know. You may have the right to know whether we process your personal information and to access such personal information. You may also have the right to request that we disclose certain information to you about our collection, use, or disclosure of your personal information.  You may also have the right to obtain a list of the categories of third parties to which we have disclosed personal information.
• Right to data portability. You may have the right to obtain a copy of your personal information that you previously provided to us in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another business without hindrance, where the processing is carried out by automated means.
• Right to delete. You may have the right to delete personal information that you have provided or that we have obtained about you. Please note that we may deny such a request if the requested deletion falls under an exception as set forth in the State Privacy Laws. Additionally, for residents of Colorado, Connecticut, and Texas, if you request deletion of your personal information and we have obtained such information from a third-party source, we may retain such data by keeping a record of the deletion request and the minimum data necessary to ensure that your personal information remains deleted from our records and that such retained data is not used for any other purpose, or we may opt you out of the processing of such personal information for any purpose except for those allowed under State Privacy Laws. Some State Privacy Laws, like those of Iowa and Utah, limit this right to only the data you have provided us.
• Right to correct. Unless you reside in Iowa or Utah, you may have the right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes for which we process it.
• Right to opt out. You have the right to opt out of the processing of your personal information for purposes of: (i) targeted advertising; (ii) the sale of personal information; (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you, unless you reside in Iowa or Utah or (iv) selling/sharing (as defined by the CCPA). As of the latest date of the Privacy Policy, we do not use personal information collected on this website for targeted advertising to those whom we know are located in states with State Privacy Laws, for profiling in furtherance of decisions that produce legal or similarly significant effects concerning you or for “sales” or “shares” (as defined under State Privacy Laws).
• Right to nondiscrimination. You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights. Unless permitted by the State Privacy Laws, we will not:
  • Deny you goods or services;
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
  • Provide you a different level or quality of goods or services; or
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

EXERCISING YOUR U.S. STATE PRIVACY RIGHTS. 

To exercise any of the rights described above, you may:

• Visit the following page: “Do Not Sell or Share My Personal Information/Opt-out.“
• Email us at privacy@intentiq.com. 
• Call us at 888-701-1811

Only you, or a person or business entity that you authorize to act on your behalf (an “authorized agent”), may make the requests set forth above. You may also make a request on behalf of your minor child. If you are an authorized agent or an adult acting on behalf of your minor child, please reach out by emailing to privacy@intentiq.com so we could verify your authority.

In order to protect the security of your personal information, we will not honor a request if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.  However, we will process opt-out requests without any additional verification, unless we suspect fraud. The method used to verify your identity will vary depending on the nature of the request. Generally speaking, verification will be performed through technical means of matching your device or identifiers to the data we possess.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

We will make every effort to respond to your request within 45 days from when you contacted us. If you have a complex request, the State Privacy Laws may allow us up to 90 days to respond. We will still contact you within 45 days from when you contacted us to let you know we need more time to respond.

If we decline to take action on a request that you have submitted, we will inform you of our reasons for doing so, and provide instructions for how to appeal the decision. Depending on your state of residence you may have the right to appeal within a reasonable period of time after you have received our decision. If you have this appeal right, within 60 days (45 days for residents of Colorado) of our receipt of your appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If we deny your appeal, we will provide you with a method for contacting your state attorney general’s office to submit a complaint.

EUROPEAN PRIVACY RIGHTS

IF YOU ARE SITUATED IN THE EUROPEAN ECONOMIC AREA, SWITZERLAND, OR THE UNITED KINGDOM, THIS SECTION APPLIES TO OUR COLLECTION, USE, AND DISCLOSURE OF YOUR PERSONAL DATA AND ADDITIONAL RIGHTS YOU HAVE UNDER APPLICABLE LAW.

Legal Basis

We will only use your “personal data,” as that term is defined under the General Data Protection Regulation (“GDPR”), when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where you have consented to a certain use of your personal data, such as through the consent process on a website.
• Where we need to comply with a legal or regulatory obligation.

To the extent permitted under applicable laws, we will also process, transfer, disclose, and preserve personal data when we have a good faith belief that doing so is necessary.

Data Controller

Intent IQ is the data controller of all personal data collected through our services. To contact our Data Protection Officer, please reach us at privacy@intentiq.com.

If you are situated in the EEA, Switzerland, or the UK and have any complaints regarding our privacy practices, you have the right to make a complaint at any time to your local supervisory authority. We would, however, appreciate the chance to deal with your concerns before you approach your supervisory authority, so please contact us in the first instance. If you have a complaint, please contact our Data Protection Officer here: privacy@intentiq.com.

Provision of personal data and failure to provide personal data

Where we need to collect personal data by law or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our services). In this case, we may not be able to provide certain services to you.

Collection of personal data from third-party sources

We may obtain personal data and other information about you from public sources and through our third-party partners who help us provide our products and services to you.

Withdrawing your consent

If we are relying on your consent to process your personal data, you have the right to withdraw your consent at any time by contacting us at privacy@intentiq.com.

Data Transfer

We may transfer personal data from the EEA, Switzerland, and the UK to the USA and other countries, some of which have not been determined by the European Commission or the UK Secretary of State to have an adequate level of data protection. Where we use certain vendors, we may use specific contracts approved by the European Commission or the UK Secretary of State which give personal data the same protection it has in Europe, or rely upon our registration with the Data Privacy Frameworks described above. For more information about how we transfer your data, please contact us at privacy@intentiq.com.

Use of your personal data for marketing purposes

We may use your personal data for marketing purposes and to sell such data to third parties, including to form a view on what may be of interest to you, and to decide which products, services, and offers may be relevant for you. You will receive marketing communications from us if you have requested information from us or used our services and, in each case, if you have consented to our use of your personal data for marketing purposes.

Data Subject Rights

If you are situated in the European Union, Switzerland, or the UK, under the GDPR, as a data subject, you have the right to:

• Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

To exercise your rights under the GDPR, please contact us at privacy@intentiq.com. Please note that in order for you to assert these rights, we may need to verify your identity to confirm your right to access your personal data. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. In order to verify your identity, we may need to gather more personal data from you than we currently have.