Intent IQ Technology Privacy Policy

Last Updated: October 30, 2024

Technology Policy

Intent IQ (“we”, “our”, or “us”) is a New York-based advertising technology company that provides services to businesses, such as website and mobile application publishers and other companies, by identifying websites, services and devices accessed by consumers (“Users”) through laptops, desktops, tablets, smartphones, and TVs. Our business clients then use this information, which may be collected across different devices, to make their own decisions about targeting ads and providing other services. Intent IQ generally does not itself deliver third party advertisements to Users.

So that we may help you to understand how our technology works, and to allow you to exercise your privacy preferences, we offer this Technology Privacy Policy. For information about the information collected and used from this website, www.intentiq.com, and not our services, please see our website privacy policy.

Users in certain U.S. States, the European Economic Area, Switzerland and United Kingdom have certain additional rights under applicable laws. Please see ADDITIONAL U.S. STATE PRIVACY RIGHTS and EUROPEAN PRIVACY RIGHTS sections below.

If you are a User in such jurisdictions, you can always exercise your right to opt-out of the use of your data by us for targeted advertising purposes and exercise other rights by visiting: Do Not Sell or Share My Personal Information/Opt-out.

What types of information does the Intent IQ technology collect?

Our products and services do not include the collection and use of identifiable information such as your name, physical address or unhashed email address. Rather, Intent IQ’s data is used to identify a device and may consist of mobile device IDs (such as advertising IDs a/k/a “MAIDS”), cookies, IP addresses, user agents and hashed email addresses. We collect websites visited to identify devices accessing similar content but not for profiling purposes and such browsing information itself is not sold to anyone. We just use such information to develop and enhance our device map.

That said, our technology does collect information that may be deemed by applicable laws to be “personal information,” (called “personal data” under some laws), which is information that directly or indirectly identifies, relates to, describes, or can be associated with a specific person. The precise definition of personal information may vary depending on your place of residence, but we take the same general approach to protecting your privacy, subject to any additional measures that may be required by applicable laws. The personal information we collect from you or from third parties, which is described in more detail in this Privacy Policy, may include:

Data about your online activities, such as web pages visited, mobile applications used, content viewed, browsed and interacted with, searches conducted, the advertising displayed on your device and your interaction with such ads.
Data about the devices you use, such as your device IP address, cookie IDs, device user agent, browser and app IDs, hashed email addresses, location and the advertising identifier assigned to your device.

To the extent data has been deidentified or it otherwise cannot reasonably be related back to a specific person, such data is not considered personal information, and is not subject to this Technology Privacy Policy. Information about our data collection during the prior 12 months is described below.

How is the information collected through Intent IQ technology used?

We use the information we collect and that we receive from third parties to create a dynamic device map of different browsers, apps and devices associated with a User. While visited site information may be directly tied to your individual device (such as a computer or mobile device), this information may be “probabilistically” tied to your device. This means that we believe the information is tied to your device, but it may in fact be tied to other devices. The browsers, apps, and devices are identified by identifiers that do not directly identify an individual, including cookies, hashed email addresses, user agents, browser and app IDs, and mobile operating system assigned IDs such as the IDFA (on iOS devices) and the Android Advertising ID. Based on the collected information and the dynamic device map, Intent IQ’s clients are able to select the devices of those Users to whom to serve relevant advertisements and deliver them to Users based on different browsers, apps, and devices we have associated with them including laptops, desktops, smartphones, tablets, or TVs. This form of advertising is sometimes called “targeted advertising,” “behavioral advertising,” or “cross-context behavioral advertising”. Intent IQ and its clients also use the information we collect and the dynamic device map to understand how users respond to and interact with ads and to report on that information, to detect and prevent fraud, for the benefit of clients in other industries (such as financial services) and other purposes as required by law.

Does Intent IQ use Cookies?

Yes, the Intent IQ technology uses third party cookies, first party cookies in collaboration with various websites and similar technologies. A cookie is a small text file that a browser stores on a user’s device for record-keeping purposes and future recognition of that user’s device by the entity that owns the cookie. Intent IQ arranges for the storage within cookies of a unique ID value (a series of letters, numbers and characters) and possibly other information as well. The unique ID can be used by Intent IQ, other websites and third parties receiving this unique ID to identify your browser. For more information about first party and third party cookies, please visit http://www.allaboutcookies.org.

To whom is the information we collect disclosed?

Intent IQ makes available to its clients its dynamic device map or portions thereof and other data to enable those companies to select relevant advertisements and personalize advertising and other content for Users on their different browsers, apps, and devices and for other purposes, such as reporting, analytics, and to detect and help prevent fraud. We also disclose the information to clients in other industries (such as financial services) to help with their products and services. In addition, we may disclose your personal information to other affiliates and entities in the following instances:

Service Providers: We may share your personal information with third-party service providers who may use your information to provide us with services. These service providers may have access to personal information that is necessary to perform their functions, but they are only permitted to do so in connection with performing services for us. They are not authorized by us to use the information for their own benefit.
Corporate Affiliates: We may share personal information with our corporate affiliates and subsidiaries, who process personal information on our behalf, where necessary to provide our products and services.
Business and Advertising Partners. We may share your personal information with third parties who use our products and services for marketing, advertising or other commercial purposes. We do not control how these third parties use and share your personal information once they receive it. You will need to contact such third parties directly for information about their privacy practices or to exercise any rights you may have (including if you would like to opt-out of their marketing activities).
Legal Compliance and to Defend Our Rights: We may disclose personal information and other information as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to protect our operations or those of any of our affiliates; (e) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; and (f) to allow us to pursue available remedies or limit the damages that we may sustain.
Business Transfers: We may share your personal information and other information with third parties in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the assets of Intent IQ, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which the assets transferred may include information about the users of our website.
Non-Personal Information: We may share non-personal information with unaffiliated third parties for a variety of business purposes. We publicly commit to maintain and use the information in de-identified or aggregate form, and not to attempt to re-identify the information.

Does Intent IQ sell or share my personal information to other parties?

Yes. Intent IQ may sell or share your personal information to third parties, subject to your right to opt-out from your personal information being sold or shared. For more information about your right to opt-out, please see the sections titled Additional U.S. State Privacy Rights and European Privacy Rights below.

In the preceding twelve (12) months, Intent IQ has sold the categories of personal information in the chart set forth above to our clients.

How long do you retain the information you collect?

We generally store information collected via our technology for up to two years, or as necessary to comply with our legal obligations such as to resolve disputes, and to enforce our agreements. Even if we delete some or all of your information, we may continue to retain and use anonymous or aggregate data, or any other data that constitutes non-personal information. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.

What are your security procedures?

The security of the information collected through Intent IQ’s technology is important to us. Information collected by the Intent IQ system is stored in databases that are maintained in secure data centers in the United States and accessed by our authorized personnel elsewhere. Both physical and Internet access are strictly protected and limited. Access is granted only to those with authorization. No method of transmission over the Internet or of electronic storage is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect the information we collect, we cannot guarantee its absolute security.

What choices are available to me?

If you would like to opt out from receiving more relevant ads using our data, please click here for information on how to opt out on your browser and mobile device from the Intent IQ device map. Please remember, opting out will not stop the delivery of all ads to you, but will only stop the delivery of targeted ads using our data and device map. We regularly refresh our data so that third parties that use the device map do not later use data from devices that have opted out for purposes of serving targeted ads to you, but their use of our device map is subject to their own privacy policies.

In addition to our opt-out process, you can learn more about interest-based advertising and opt-out of targeted advertising from certain providers by visiting the DAA’s consumer choice page. The opt-out process through the DAA relies upon the placement of an opt-out cookie on your device. We do not respond to or honor “do not track” (a/k/a DNT) signals or similar mechanisms transmitted to us by web browsers. However, if you are a resident of a jurisdiction with rights under applicable laws that apply to Intent IQ, we treat Global Privacy Control signals that Users send to Intent IQ as a means of opting out of the sale or sharing of personal information, or of opting out of the processing of personal information for targeted advertising, as applicable. personal information for targeted advertising, as applicable. Please see the sections titled Additional U.S. State Privacy Rights and European Privacy Rights below for more information.

If you initially consent to the collection of location information by your device or by individual applications, you can usually stop the collection of this information at any time by changing the preferences/settings on your device. For information on managing cookie preferences through common browsers, please see:

ADDITIONAL U.S. STATE PRIVACY RIGHTS

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana or another state with a similar comprehensive consumer privacy law (collectively, “Covered States”), you may have specific rights regarding your personal information under: the California Consumer Privacy Act (“CCPA”), Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, Texas Data Privacy and Security Act, Oregon Consumer Privacy Act, Montana Consumer Data Privacy Act and other applicable laws (collectively, “State Privacy Laws”). This section describes the rights that consumers of Covered States have and explains how to exercise those rights. To be clear, these rights are granted only to the extent that you are considered a consumer of a Covered State and we are acting as a “controller” or “business” (as applicable) under State Privacy Laws with respect to your personal information.

The categories of personal information we process, our purposes for processing your personal information, the categories of personal information that we share with third parties, and the categories of third parties with whom we share it are set forth in the terms of the Privacy Policy above.

In addition to the rights set forth in our Privacy Policy, State Privacy Laws may, depending on your state of residence, provide you with the following rights:

Right to know. You may have the right to know whether we process your personal information and to access such personal information. You may also have the right to request that we disclose certain information to you about our collection, use, or disclosure of your personal information.
Right to data portability. You may have the right to obtain a copy of your personal information that you previously provided to us in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another business without hindrance, where the processing is carried out by automated means.
Right to delete. You may have the right to delete personal information that you have provided or that we have obtained about you. Please note that we may deny such a request if the requested deletion falls under an exception as set forth in the State Privacy Laws.
Right to correct. You may have the right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes for which we process it.
Right to opt out. You have the right to opt out of the processing of your personal information for purposes of: (i) targeted advertising; (ii) the sale of personal information; (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you or (iv) selling/sharing (as defined by the CCPA). As of the latest date of the Privacy Policy:

◦ We may process personal information or share it with third parties for the purposes of targeted advertising;
◦ We may sell your personal information in exchange for monetary or other valuable consideration; and
◦ We do not engage in profiling decision based on your personal information that produce legal or similarly significant effects concerning you.

If you wish to opt out of the processing of your personal information for any of the above purposes, or opt back in, please visit the web page Do Not Sell or Share My Personal Information/Opt-out.

For residents of Covered States where required by their laws, we will also treat opt-out preference signals as valid opt-out requests. We do not sell or share the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from either the consumer who is less than 16 (but greater than 13) years of age, or the parent or guardian of a consumer less than 13 years of age. To our knowledge, we do not sell or share the personal information of minors under 16 years of age.

Right to nondiscrimination. You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights. Unless permitted by the State Privacy Laws, we will not:

◦ Deny you goods or services;
◦ Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
◦ Provide you a different level or quality of goods or services; or
◦ Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

EXERCISING YOUR STATE PRIVACY RIGHTS.

To exercise any of the rights described above, you may:

Visit the following page: “Do Not Sell or Share My Personal Information/Opt-out.“
Email us at privacy@intentiq.com.
Call us at 888-701-1811

Only you, or a person or business entity that you authorize to act on your behalf (an “authorized agent”), may make the requests set forth above. You may also make a request on behalf of your minor child. If you are an authorized agent or an adult acting on behalf of your minor child, please reach out by emailing to privacy@intentiq.com so we could verify your authority.

In order to protect the security of your personal information, we will not honor a request if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. However, we will process opt-out requests without any additional verification, unless we suspect fraud. The method used to verify your identity will vary depending on the nature of the request. Generally speaking, verification will be performed through technical means of matching your device or identifiers to the data we possess.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

We will make every effort to respond to your request within 45 days from when you contacted us. If you have a complex request, the CCPA allows us up to 90 days to respond. We will still contact you within 45 days from when you contacted us to let you know we need more time to respond.

If we decline to take action on a request that you have submitted, we will inform you of our reasons for doing so, and provide instructions for how to appeal the decision. Depending on your state of residence you may have the right to appeal within a reasonable period of time after you have received our decision. If you have this appeal right, within 60 days (45 days for residents of Colorado) of our receipt of your appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If we deny your appeal, we will provide you with a method for contacting your state attorney general’s office to submit a complaint.

Data Broker:

We are registered as a data broker, where required by applicable law. The entity maintaining this website is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website.

During 2023, we have processed consumer requests in California as follows:

Requests to delete personal information: 84
Requests to know or access what personal information the data broker was collecting: 18
Requests to know what personal information the data broker was selling or sharing and to whom: 18
Requests to opt out of sale or sharing of personal information: 84
Requests to limit the data broker’s use and disclosure of sensitive personal information: Intent IQ does not knowingly collect sensitive personal information (as defined by the CCPA)
The median and the mean number of days within which a data broker substantively responded to the above requests in the previous calendar year: Intent IQ processes the above consumer requests in near real-time, therefore there is no number of days to report.

UNITED STATES OF AMERICA

Our servers are maintained in the United States of America. By using the website, you freely and specifically give us your consent to export your personally identifiable information to the USA. You understand that data stored in the USA may be subject to lawful requests by the courts or law enforcement authorities in the USA.

We comply with the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (“Swiss-U.S. DPF”) as set forth by the U.S. Department of Commerce. For more information, please see our Data Privacy Framework Privacy Notice .

EUROPEAN PRIVACY RIGHTS

IF YOU ARE SITUATED IN THE EUROPEAN ECONOMIC AREA, SWITZERLAND, OR THE UNITED KINGDOM, THIS SECTION APPLIES TO OUR COLLECTION, USE, AND DISCLOSURE OF YOUR PERSONAL DATA AND ADDITIONAL RIGHTS YOU HAVE UNDER APPLICABLE LAW.

Legal Basis

We will only use your “personal data,” as that term is defined under the General Data Protection Regulation (“GDPR”), when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where you have consented to a certain use of your personal data, such as through the consent process on a website.
Where we need to comply with a legal or regulatory obligation.

To the extent permitted under applicable laws, we will also process, transfer, disclose, and preserve personal data when we have a good faith belief that doing so is necessary.

Data Controller

Intent IQ is the data controller of all personal data collected through our services. To contact our Data Protection Officer, please reach us at privacy@intentiq.com.

Intent IQ is registered as a vendor under the IAB Europe’s Transparency & Consent Framework (TCF) and complies with its principles. When Intent IQ is collecting data via a publisher’s website, Intent IQ relies upon that publisher to make the appropriate privacy disclosures to you, including integrating with the TCF.

If you are situated in the EEA, Switzerland, or the UK and have any complaints regarding our privacy practices, you have the right to make a complaint at any time to your local supervisory authority. We would, however, appreciate the chance to deal with your concerns before you approach your supervisory authority, so please contact us in the first instance. If you have a complaint, please contact our Data Protection Officer here: privacy@intentiq.com.

Provision of personal data and failure to provide personal data

Where we need to collect personal data by law or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our services). In this case, we may not be able to provide certain services to you.

Collection of personal data from third-party sources

We may obtain personal data and other information about you from public sources and through our third-party partners who help us provide our products and services to you.

Withdrawing your consent

If we are relying on your consent to process your personal data, you have the right to withdraw your consent at any time by contacting us at privacy@intentiq.com.

Data Transfer

We may transfer personal data from the EEA, Switzerland, and the UK to the USA and other countries, some of which have not been determined by the European Commission or the UK Secretary of State to have an adequate level of data protection. Where we use certain vendors, we may use specific contracts approved by the European Commission or the UK Secretary of State which give personal data the same protection it has in Europe, or rely upon our registration with the Data Privacy Frameworks described above. For more information about how we transfer your data, please contact us at privacy@intentiq.com.

Use of your personal data for marketing purposes

We may use your personal data for marketing purposes and to sell such data to third parties, including to form a view on what may be of interest to you, and to decide which products, services, and offers may be relevant for you. You will receive marketing communications from us if you have requested information from us or used our services and, in each case, if you have consented to our use of your personal data for marketing purposes.

Data Subject Rights

If you are situated in the European Union, Switzerland, or the UK, under the GDPR, as a data subject, you have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise, or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

To exercise your rights under the GDPR, please contact us at privacy@intentiq.com. Please note that in order for you to assert these rights, we may need to verify your identity to confirm your right to access your personal data. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. In order to verify your identity, we may need to gather more personal data from you than we currently have.

Changes to this policy

If we decide to change this Technology Privacy Policy, we will post those changes to this Technology Privacy Policy and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. Any updated version of this Technology Privacy Policy will be effective immediately upon posting unless otherwise specified. Your continued use of the Intent IQ technology after the effective date of the revised policy will constitute your consent to those changes. However, we will not, without your consent, use your personal information in a manner materially different from what was stated at the time your personal information was collected. We encourage you to periodically review the website for the latest information on our privacy practices.

How can I learn more about Intent IQ’ Privacy Practices?

You may contact Intent IQ with any questions or concerns you may have at:
E-mail: privacy@intentiq.com