How can publishers enhance their cookieless inventory and achieve an immediate positive impact on their cookieless monetization?

Publishers’ main obstacle today with cookieless inventory is the lack of valuable data/IDs for DSPs and SSPs, resulting in a lower win rate, decreased CPM, and fill rate.   Intent IQ‘s Bid Enhancement solution debuted in the Japanese market at the ATS Tokyo event last Friday. Our VP of Business Development, Tamir Shub, had a great session with a crowd of

Read More