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AI Pioneer Intent IQ Boosts Advertising Campaign
July 09, 2024
Intent IQ, a privacy-forward next-generation identity resolution leader, today announced the results of a new partnership with Involved Media, a global full-service independent media agency. As a result of Involved Media’s ongoing pursuit of efficient and measurable scalability, Intent IQ provided the agency’s client with an increase of 77% new leads from iOS or Safari users and decreased the campaign’s cost per lead by 71% compared to previous flights.
How Fandom Is Mastering the Art of Addressability and Privacy With an Assist From Intent IQ - AdMonsters
August 30, 2024
With cookies on the decline and privacy on the rise, publishers and tech leaders are rewriting the rules of identity resolution. Insights from AdMonsters Publisher Forum Boston reveal what’s working — and what’s not — in the quest for sustainable identity solutions.
Why iOS is the Big Winner in Google’s Latest Cookie About Face – Advertising Week
Google’s latest stance on deprecating third-party cookies is a precursor of cloudy days to come for Chrome and more confusion on the horizon for advertisers. Given the lack of clarity about the roll out of Google’s own version of Apple ATT, it’s impossible to know how users will adopt “the new experience in Chrome”, who will opt-into cookies and who will be targetable via the privacy sandbox. The unpredictable pace and magnitude of this transition will affect the accuracy of audience data and the effectiveness of media budgets.
Intent IQ Implements GDPR Compliance, Strengthening
January 08, 2025
Intent IQ, a leading provider of identity resolution and marketing solutions, today announced its compliance with the General Data Protection Regulation (GDPR). This achievement underscores the company’s commitment to upholding the highest standards of data privacy and security for its partners and clients across Europe and elsewhere.
Tamir Shub, IntentIQ on Privacy-First Identity Solutions
Feb 27, 2025
We spoke to Tamir Shub, VP of business development, IntentIQ, about the importance of privacy-first identity solutions, and the power of first-party data to publishers.
As Cookieless Audiences Grow, Here’s Why Alternative IDs Matter Heading Into 2025 – Advertising Week
The “cookiepocalypse” isn’t coming, it’s already here. And a few advertisers have already figured out how to turn it into a big win..
Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution and Audience Extension | Markets Insider
Jan 15, 2025
Start.io, an industry-leading, mobile-driven SSP, today announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities.
Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers - ExchangeWire.com
Mar 4, 2025
Intent IQ, a privacy-forward next generation identity resolution leader, today announced the results of a new partnership with Fandom, the world’s largest fan platform. Through the partnership, Fandom deployed Intent IQ’s Bid Enhancement solution, an identity resolution service that helps advertisers identify and reach coveted Apple users as well as other cookieless audiences via standard programmatic activation platforms.
Solving Signal Loss: A Win-Win Approach to Identity Resolution for Buyers and Sellers
March 18, 2025
Without a doubt, signal loss and heightened challenges in audience targeting and attribution are some of the greatest challenges facing all publishers and data-driven marketers today. To understand where the greatest progress has been made in solving for signal loss, we spoke with Dror Ben Yishai, CTO of Intent IQ. Here’s what advertisers and publishers need to know about identity resolution in an evolving privacy landscape.
Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake | Markets Insider
Mar 13, 2025
Intent IQ, a leader in cookieless audience targeting and identity resolution, today announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences. Through this collaboration, marketers are able to target Safari and IOS audiences and select supply side platforms through Intent IQ’s Snowflake Native App, offering a seamless, secure, and compliant way to leverage cookieless data for their campaigns.
What the ad industry is saying about Google’s pivot on cookies
July 24, 2024
AI Pioneer Intent IQ Boosts Advertising Campaign Performance for Involved Media With Cookieless Alternative ID and Activation Suite
July 10, 2024
Campaign powered by Intent IQ’s alternative ID increases new leads by 77% over cookie-based activation while lowering the cost per lead by 71% compared to previous campaign flights
IntentIQ’s post-cookie alternative ID test shows promise
July 9, 2024
In the seemingly never-ending saga around cookies’ official sunsetting from digital advertising, more companies are entering the fray in an effort to secure a foothold among those looking for cookie replacements.
5 Minutes with Intent IQ’s Fabrice Beer-Gabel
APRIL 04, 2024
パブリッシャーは、クッキーレスな在庫をどのように強化し、マネタイズへ向けて即座にポジティブな影響を与えることができるのか？―ATS Tokyo 2023イベントレポート（7）
Feb 21, 2024
While Google’s Privacy Sandbox may not be ready yet, Intent IQ’s Distributed Identity is ready and here NOW, bringing with it Scale, Accuracy, Precision, and Interoperability.
FEB 14, 2024
Simpli.fi Partners with Intent IQ to Launch New Cookieless Advertising Solution
Jan 30, 2024
Strategus Collaborates with Intent IQ and PubMatic to Offer Cookieless Audience Activation and CTV-to-iOS Retargeting
Dec 4, 2023
Embrace Cookie-Free Innovation With ID Clustering, Buyer IDs And Extended IDs For Enhanced Consumer And Advertiser Value
Nov 29, 2023
Going cookieless? Not a problem, right?
Dear advertiser, are you collecting first-party data and upgrading your contextual strategy? Do you find that there is enough cookied inventory out there and that Google’s Privacy Sandbox will have you covered?
Let me put it plainly: You’re taking a huge gamble on your company’s ability to reach its target audience, and time is running out!
Top 5 adtech tools this week
May 2, 2023
Webinar: Increasing Cookieless Inventory Revenue by 3x via Bid Enhancement Services TODAY
November, 2022
Brightcom, Intent IQ Partner To Provide ID Targeting For Cookieless Environments
April 11, 2022
Brightcom partners with Intent IQ
April 13, 2022
החברה שעוזרת לנווט ב"עולם ללא עוגיות"
April 13, 2022
Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV
Jan 13, 2022
Clinch and Intent IQ Team Up to Help Advertisers Reach Their Target Audience
Feb 4, 2022
Clinch has teamed up with Intent IQ to help advertisers reach potential customers. Clinch offers targeted marketing services across various digital channels, including connected televisions (CTVs) and mobile applications (MAIDs). Intent IQ, meanwhile, maintains a massive identity graph that includes more than 355 million CTV IDs and 448 million MAIDs in North America.
Intent IQ and Infolinks Join Forces to Boost Bid Ratio & Revenues
May 3, 2022
