· look back window up to 180 Days
· Measuring potential Lift from none delivered ads inventory.
· Measuring lost conversion.
· Attribution 360 3D (DOOH support)
· No opt-in
· Support conversions done on cookieless device (Safari, FF, Edge)
· unlimited HH IP changes
· Real-Time Optimization- get attribution events in real-time
into your current API via HTTP call back.
· Self-service
· White label