Cookieless
Audience Activation

Safari audience targeting and measurement

HAS ARRIVED.

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Use Intent IQ’s Cookieless Audience Activation software & service to target and retarget desired iPhone Cookieless audiences using 1st-party, 3rd-party & onboarded audience data at no additional cost to the advertiser.

WHAT IS POSSIBLE?

Reach & retarget 180M iPhone Safari/Edge/Firefox users in North America with lower-than-Chrome CPMs

Attribute CTV & Safari campaigns with ROAS improvement of 50% on average and up to 3X

Increase 1st-party and 3rd-party data performance by 50%

Protect revenue from Chrome’s cookie phaseout due in 2024 using patented technology

TRUSTED BY PUBLISHERS

This technology is deployed by publisher partners across 80,000 sites to authenticate and monetize 20 billion display and video ad requests daily on Safari and other cookieless browsers.

ACTIVATE WITH A SIMPLE DEAL ID

1ST- OR 3RD-PARTY DATA TARGETING

Intent IQ and Datonics are partnering with SSPs to offer simple campaign activation against 1st-party, 3rd party & onboarded audience data for an immediate boost in campaign performance.