ארכיון Uncategorized - Cookieless Advertising Solution

Why iOS is the Big Winner in Google’s Latest Cookie About Face

Apple + Alternative IDs = Better Performance than Google + Cookies By Roy Shkedi, CEO Intent IQ Google’s latest stance on deprecating third-party cookies is a precursor of cloudy days to come for Chrome and more confusion on the horizon for advertisers. Given the lack of clarity about the roll out of Google’s own version of Apple ATT, it’s impossible

While Google’s Privacy Sandbox may not be ready yet, Intent IQ’s Distributed Identity is ready and here NOW, bringing with it Scale, Accuracy, Precision, and Interoperability.

Intent IQ’s own Fabrice Beer-Gabel Intent IQ’s VP of strategy and partnership was quoted alongside Jeff Green, CEO of The Trade Desk, Anthony Katsur, IAB Tech Lab CEO and Robert Blanck, GM of Advertising and eCommerce at Axel Springer, talking about the state of identity and the IAB’s recent report on Google’s Privacy Sandbox in the The Trade Desk’s The

Simpli.fi Adopts Intent IQ’s Cookieless ID System to Enhance Ad Reach

IAB.ALM may be the best venue to take the pulse of the Adtech industry and develop strategic opportunities. This year didn’t disappoint. Our partners Assembly Global and Simpli.fi shared great initial results with Intent IQ’s universal ID. The winners of 2024 will be those who experiment with cookieless addressability. Don’t wait and see. The answers are out there. You can

How can publishers enhance their cookieless inventory and achieve an immediate positive impact on their cookieless monetization?

Publishers’ main obstacle today with cookieless inventory is the lack of valuable data/IDs for DSPs and SSPs, resulting in a lower win rate, decreased CPM, and fill rate. Intent IQ‘s Bid Enhancement solution debuted in the Japanese market at the ATS Tokyo event last Friday. Our VP of Business Development, Tamir Shub, had a great session with a crowd of

Strategus Collaborates with Intent IQ and PubMatic to Offer Cookieless Audience Activation and CTV-to-iOS Retargeting

New Offering Reaches Premium iOS User Base and Improves CTV Campaign Performance DENVER, Dec. 04, 2023 (GLOBE NEWSWIRE) — Strategus, the technology company creating innovative solutions for programmatic CTV advertising campaigns today announced a new collaboration with Intent IQ and PubMatic to support retargeting of iOS users who have been exposed to CTV advertisements. The new cookieless audience activation solution

ADEXCHANGER AWARDS 2023-INTENT IQ THE BEST IDENTITY TECHNOLOGY.

With patented first-party ID clustering for cookieless monetization, addressability, and measurement at scale using privacy by design, Intent IQ was declared the winner and best in identity technology at a luxury gala Evening. What a phenomenal ride!! Proven success – Intent IQ is the best in identity technology! With patented first-party ID clustering for cookieless monetization, addressability, and measurement at

Seven days? Intent IQ is already there.

With the recent news of Apple’s webkit tweak, it’s good to know that Intent IQ has been working with the seven-day time window limitation for a while now, its bid enhancement service increasing ad space sellers revenue by 3X despite the imitation. Intent IQ’s Bid Enhancement solution provides ad space sellers with their partner DSP and SSP IDs in the

INTENT IQ AND PRIMIS LAUNCHES 2023 WITH EXCLUSIVITY DEAL FOR THE SECOND CONSECUTIVE YEAR

Deal Continues ID Discovery Services for Video Discovery Platform Primis, a leader in video discovery, has announced that it has renewed an exclusivity partnership with Intent IQ, a next-generation identity resolution company. Primis will continue using Intent IQ’s bid enhancement service to identify IDs in a cookieless environment better, leveraging and maximizing ad monetization for Primis’ publisher clients in the

Cookieless audience performance platform is here

Intent IQ sponsored 4A’s Decisions 2023 conference held in New York on March. Our VP of partnerships and strategy, Fabrice Beer-Gabel, shares his takeaway: The event brought together agencies, adtech, brands, and consultants under 4A’s leadership to explore how agencies and marketers are leveraging emerging trends, and how they work together to test and refine their new business models. Perpetual

From Missed Targets to Direct Hits: A Fairy Tale About the Rise of Targeted Advertising

Noam Ben Yishai our R&D Director share A Fairy Tale About the Rise of Targeted Advertising. Once upon a time, advertisers relied solely on contextual targeting to reach their audiences. They would place their ads on websites according to the content of the site, and hope that the audience would be interested in their product or service. However, this approach