Blog News

CTV and OTT advertising is different from linear TV. The latter offers ads that you can’t fast-forward through or skip (unless you go to the bathroom). While these ads are fairly effective, the growing popularity of CTV/OTT is leading many advertisers to consider creating ads for this audience. Sometimes, though, the challenges hold them back and they miss out on a valuable audience.

· look back window up to 180 Days · Measuring potential Lift from none delivered ads inventory. · Measuring lost conversion. · Attribution 360 3D (DOOH support) · No opt-in · Support conversions done on cookieless device (Safari, FF, Edge) · unlimited HH IP changes · Real-Time Optimization- get attribution events in real-time into your current API via HTTP call

By Noam Ben-Yishai, Intent IQ’s Service R&D Team Leader With a view-through of up to 180 days and a lack of standard measurement, some things can’t be measured and will always be inaccurate and subjective. Is CTV advertising effective? Is there life on other planets? I guess it’s valid till proven otherwise… right? We don’t know about life on other

By Gali Rom-Amsili, Intent IQ’s Customer Success Manager and Business Development. As Summer ends, so does internship season. Look what Amichai & Jordan think, sharing, bringing some highlights, favorite memories, knowledge from their internship experience at IntentIQ/Datonics. 1- Tell us a little bit about yourself and what/where you are studying. My name is Amichai Schleifer, I am 20 years old,

By Dror Ben-Yishai, Intent IQ’s CTO We hear the same question in many meetings with partners and potential partners- Is Intent IQ’s Bid Enhancement Services too good to be true? Our answer is simple: NO. It truly is as good as it sounds for the following reasons: Approximately 40% of bid requests don’t have a DSP/SSP/partner cookie ID. This statistic

By Roy Shkedi, Intent IQ’s Chairman There are a lot of changes happening in the online advertising ecosystem, so much so that it seems that advertising on the open web, also known as “programmatic,” might be headed toward extinction. A confluence of events, developments, and trends are combining to make programmatic too much of a hassle for advertisers. These include

By Dror Ben-Yishai, Intent IQ’s CTO In today’s privacy-oriented world, the AdTech ecosystem is in a flux. On the one hand, we can see an increasing amount of laws and regulations being implemented as a way to protect users’ privacy, however on the other hand, the resulted changes seems not to be what the users had in mind. The expected

Next generation identity resolution leader Intent IQ has joined forces with Infolinks, an exclusive contextually-driven ad marketplace. The new partnership has yielded impressive results. Through the use of Intent IQ’s Bid Enhancement Services powered by its signature Identity Device Graph mixed with context, Infolinks has seen significant increases in targeted value, up to 30% and continuing to improve month over

By Roy Shkedi, Intent IQ’s chairman The Weather Channel recently announced that it will be moving its mobile app further into a subscription model to compensate for the anticipated loss of revenue when targeted ads will become harder to produce. Non-targeted ads are significantly less effective and cheaper than targeted ads, and the channel is anticipating taking a hit. But