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Google Overhauls Cookie Replacement Plan After Privacy CritiquesNew

Roy Shkedi, Intent IQ’s Chairman: “Google’s recent cookie replacement plan makes targeting based on sites visited by people literally impossible. The categories are too broad and the data is collected only from sites that opt-in. The result: inability to target and no scale. Hope can be found in the form of technological solutions covering the majority of cookieless ad inventory,

Clinch Partners with Intent IQ for Expanded Cookieless Identity Solution Across Mobile and CTV

by Ariel Henemann (Ph.D), Intent IQ’s head of Data Science Clinch, the “Personalization Everywhere” company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving across CTV, OTT, programmatic, social, native, audio, and DOOH, today announced a partnership with next-generation identity resolution leader Intent IQ, for expanded omnichannel identity integration and CTV/mobile addressability. “Our partnership with Intent IQ

Identity Graph: a privacy-friendly solution to enhance customer insights

By Noam Ben-Yishai IntentIQ’s Head of R&D For the better part of the past decade, marketers have strived to achieve a unified customer view, also known as a “single view of the customer.” Despite the advances that have been made in marketing technology, the unified customer view is very hard to attain, mainly due to evolving data privacy regulations. Now

10 cookie flavors you should know before 2023

By Ph.D. Ariel Hanemann Intent IQ’s – Head of Data Science. 1- Where did all my cookies go? Our industry is about to experience an earthquake. The third-party cookies will stop being supported in chrome browsers in 2023. 2- Do all the demand partners (DSP) see the same IDs from different websites? Third-party cookies are IDs that are unique to

Intent IQ iOS In-App Re-Engagement Solution

Are you a Mobile iOS app owner? who’s been losing users due to app abandonment? Are you unable to re-engage lost users and entice them back? If you answered “yes” to both questions, IntentIQ has the solution for you! Our iOS In-App Re-Engagement solution is the ultimate KPI designed to extend lifetime value. iOS In-App Re-Engagement retains users who have

OTT attribution: overcoming the challenges of house IP address movement in CTV

By Noam Ben-Yishai IntentIQ’s R&D Team Leader CTV attribution is hard, it’s hard like fishing with a net full of holes. those holes are caused by the constant movement of house IP addresses, cross-device activities, long time gaps between each phase in the customer journey, multiple media channels, and many more reasons. we know that because we had to solve

Lost conversion? Non-delivered ads? Look-back window?CTV/OTT ATTRIBUTION

Lost conversion? Non-delivered ads? Look-back window? Attribution? IntentIQ Highlights- CTV/OTT Attribution service: Up to 180 days look-back window. Nondelivered ads? Measuring potential lift of your campaign for non-delivered ads inventory. Lost conversions? You can now measure the impact of lost conversion and tune your campaign. offers 360° attribution, which attributes multiple consumer devices such as laptops, tablets, mobile phones, connected

NEW PARTNERSHIP

We are happy to announce our partnership with PRIMIS. Primis is the global Video Discovery platform that increases revenue for publishers by helping their users discover high-quality video content. Providing publishers with an engagement-based unit that recommends users video content they love, automatically skipping the content they don’t interact with

IntentIQ & Prebid – We simply lift your revenue

By Dror Ben-Yishai, IntentIQ’s CTO Header bidding has been a part of digital advertising since 2015 and since then exploding to almost any know DSP/SSP, effectively allowing publishers’ SSPs to offer their ad space to many different DSPs at once, as opposed to working with only one or two SSP’s. However, due to the way header bidding works, SSPs are

What are the Challenges Facing CTV/OTT Advertising?

CTV and OTT advertising is different from linear TV. The latter offers ads that you can’t fast-forward through or skip (unless you go to the bathroom). While these ads are fairly effective, the growing popularity of CTV/OTT is leading many advertisers to consider creating ads for this audience. Sometimes, though, the challenges hold them back and they miss out on a valuable audience.